[noun] A natural flavour is an ingredient used primarily to add a specific taste and/or smell to a food or a food preparation. It is sourced exclusively from a natural product through one of various techniques: infusion, dehydration, distillation, etc. When “Natural X flavour” appears on a label, it means a flavour of 100% natural origin, at least 95% of which is obtained from the product X.

Related category: Nutri-cosmetics.

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