All customers on the my-blend.co.uk website can sign up for the my+ loyalty program. Your registration is final when you have made your first purchase. You will then start to earn points with every purchase. £1 = 1 loyalty point. The my+ program has four levels: 700, 1,000, 1,300 and 1,600 points. When you reach a new level you have three choices:

1) You decide to convert your points into gifts. You can then choose between 3 and 4 retail products, depending on your level.

2) You decide to turn your points into donations (10 points = £1) to myBlend’s partner organisation: La Maison des Femmes, which provides care and assistance to women who have endured violence. Four donation coupons are available: £70, £100, £130 or £160.

3) You decide not to spend your points and decide to earn more to reach a higher level. You will then have more gifts to choose from, or the opportunity to donate more money to La Maison des Femmes.

Once you have spent your points, you move back down to a lower level and your loyalty program continues.